D

We worked with The Media Merchants and Cossette Montreal to create a large interactive installation for Aeroplan's "Distinction" campaign. Used for the first time in Toronto’s Dundas Square on September 4th, 2013, the "d" stands 13’ high and houses several electronic components, including a multi-touch overlay and 3D image sensors. Following a simple set of touch-activated commands, participants see their digital self placed in a destination of their choice and projected on the surrounding electronic billboards. The 3d image sensors are able to manipulate the depth of field so users appear to be embedded in the scene. After their moment on the big screen, everyone can take a small postcard print out as a keepsake.

The "d" was fabricated using CNC cut plywood sections and wiggleboard. It was skinned in formica and painted.

A special thank you to our partner in fabrication, Toronto-based Paus + Grün.

Watch the video here.

 

Interactive advertising installation for Aeroplan in Toronto's Yonge-Dundas Square.
Set up of interactive advertising installation. 
Touch-activated screen used by participants to interact with Aeroplan advertising installation.
Interactive advertising installation shaped like letter D in the crowded Yonge-Dundas Square in downtown Toronto.
Participant engagement - crowd taking picture of interactive kiosk and billboard.
Large crowd surrounding advertising kiosk in downtown Toronto - Aeroplan Distinction campaign.

Final image courtesy The Media Merchants.

For more information about this project, please email us at info [at] stacklab.ca.