#LightsOutTO

We worked in close collaboration with Rethink and FLAP Canada (Fatal Light Awareness Program) on #LightsOutTO. The campaign raises awareness about the thousands of birds that are killed every year when office building lights are left on at night. The interactive component of the installation is triggered by tweeting #LightsOutTO.

Click here to see the video.

 

Interactive outdoor advertising in situ; lights are turned out when #LightsOutTO is tweeted.
Interactive outdoor advertising with lights on. Text reads "TURN OFF THESE LIGHTS. TWEET #LIGHTSOUTTO".
Interactive outdoor advertising; billboard in activated state, revealing message "OFFICE LIGHTS LEFT ON AT NIGHT KILL MILLIONS OF BIRDS".
Installation of Twitter-activated interactive advertising billboard.

Photography by Sean McBride / Module Media.

For more information about this project, please email us at info [at] stacklab.ca.