Uber Interactive Kiosk
"Don't leave it to luck!" Working in collaboration with Paus + Grün and Eightlines, STACKLAB helped Rethink to bring to life Uber Toronto's St Patrick's Day campaign to discourage impaired driving. With an easy, touch-activated command, the interactive kiosk dispenses a new straw to each user; the participant must blow through the straw into the integrated breathalyzer for six seconds to test BAC (blood alcohol content). For partiers who blew over the limit, Uber provided a free ride - keeping the streets safer on a holiday that is associated with a spike in drunk driving.